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ResearchTalk (13038 subscribers)
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Free inspiration and knowledge for research and marketing professionals.

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The Connected Agency The Connected Agency 0
020: Unleashed on Marketing - Creating B -----PODCAST----- STARRING... - Gary Bembridge, Unleashed on Marketing (http://www.garybembridge.com). Part of our occasional Best of the Podosphere (BoP) series. Gary Bembridge is VP of global strategy & marketing at Johnson & Johnson and produces this promising "Unleashed on Marketing" podcast series in his spare time based on over 25 years in the marketing game. We rarely listen to podcasts that just involve one person but there's something about the South African accent that draws you in (sic Joe Jaffe's "Across the Sound"). And in this episode, ostensibly called "What makes you different?", Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc. Quite long at c. 40mins but it is, IMHO, worth persevering. -----FEEDBACK----- Please comment on this podcast: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----THANKS----- Many thanks to Gary for granting us permission to host this podcast. 0
Congress preCast 03: ESOMAR Keynotes - T Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In the final of three preCasts ahead of this year's Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes on creating and delivering excellence. That's what happens when you combine an Oscar-winning film director with two best-selling authors and philosopher! If you haven't already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves and share their views on the value of research. STARRING... - Florian Henckel von Donnersmarck, Film Director, "The Lives of Others". - James Surowiecki, Author, "The Wisdom of Crowds". - Professor Lou Marinoff, Philosopher and Author, "The Middle Way: Finding Happiness in a World of Extremes". - John Kearon, committee chairman and Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [20m37s]----- 00m00s Intro. 01m45s MR and the movie business. 04m19s Clash of models in publishing: instant bestsellers vs. timeless classics. 05m21s Does being unreasonable and setting high standards deliver excellence? 06m57s Distinguishing between talented visionaries and crackpots (Enron, Worldcom etc.). 08m57s Failure as a condition for success and progress. 11m27s The even-odds rule: even geniuses fail. 11m40s The perfect collaborator: someone with one hearing ear and one deaf ear. 13m01s Listening better: where research falls short. 16m44s Co-creation and user-centred innovation. 16m37s Karaoke and user-generated films. -----NOTABLE MENTIONS----- "Breach". "Evan Almighty". "Spiderman". "The Godfather". Alfred Hitchcock. Anthony Minghella. Bernie Ebbers. Bill Gates. Charles Babbage. Co-creation. Creativity. Digital downloads. Ecclesiastes. Einstein. Enron. Entrepreneurism. Eric Von Hippel. Fox Searchlight. Happiness. Harry Potter. Hollywood. Jeffrey Skilling. Long tail. Mario Puzo. Steve Jobs. The movie business. Venture capital. Visualization. Worldcom. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
Congress preCast 03 (intro): Introducing Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In a series of short clips (c. 3-4mins each), three of the ESOMAR keynote speakers for the upcoming Congress event explain what makes them tick and what they’re going to be wowing the audience with in Berlin. STARRING... - Florian Henckel von Donnersmarck, Film Director, "The Lives of Others". - James Surowiecki, Author, "The Wisdom of Crowds". - Professor Lou Marinoff, Philosopher and Author, "The Middle Way: Finding Happiness in a World of Extremes". - John Kearon, committee chairman and Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
Leadership 003: Kimberly Till, TNS NA Sponsored by -----KD CONSULTING----- This podcast is sponsored by KD Consulting (http://www.kdconsulting.co.uk), leaders in quality market research recruitment. Please visit them at (http://www.kdconsulting.co.uk) for the latest opportunities and recruitment advice. -----PODCAST----- "My senior management team, I made sure that they could do stages 1 (turnaround) and 2 (growth), with a real emphasis on delivering 2." Meet Kimberly Till, head honcho at TNS North America. And by "meet" we mean this is the first chance to really get to know her, her passion and easy going personality. Back in May 2006, Kimberly accepted the challenge of turning around the troubled North American operations of TNS, the world's #2 MR firm. She took on this challenge despite lucrative offers from internet startups. Listen on to find out how the turnaround is going, how she approaches leadership, and how she intends to inject a much-needed spirit of entrepreneurism into TNS NA. STARRING... - Kimberly Till, President and CEO, TNS North America (http://www.tnsofres.com). Get more podcasts in this series @ http://www.researchtalk.co.uk/leadership. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [14m57s]----- 00m00s Intro. 00m56s Kimberly's progress on TNS NA's turnaround. 01m51s Tackling the post-merger consolidation (with NFO). 02m22s Why Kimberly chose TNS over countless lucrative offers from tech start-ups. 03m12s Leadership challenges during the turnaround. 04m32s Hiring leaders from within the industry vs. outside. 05m59s Hiring for turnaround (survival) vs. post-turnaround (growth). 07m35s Attracting talent to the new TNS NA. 08m23s Leadership style. 08m55s Shifting TNS NA from a "Microsoft" to a "Google". 09m46s Encouraging entrepreneurism and risk. 12m20s Importance of qualifications. 13m02s Inspirational heroes. -----NOTABLE MENTIONS----- Apple. Bill Gates. David Lowden. Euro Disney. Google. M&A. MBA. Michael Eisner. Microsoft. Steve Jobs. The Lion King. Walt Disney. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Steffen Coonan, The Blue Mile and Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to KD Consulting (http://www.kdconsulting.co.uk) for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the outro. 0
Leadership 002: Corporate Leadership Sponsored by -----KD CONSULTING----- This podcast is sponsored by KD Consulting (http://www.kdconsulting.co.uk), leaders in quality market research recruitment. Please visit them at (http://www.kdconsulting.co.uk) for the latest opportunities and recruitment advice. -----PODCAST----- "Probably the single most important quality [for leadership] at the moment is clarity." (Lorna Walters). In the previous edition of The Leadership Show, host Simon Chadwick chatted with some of industry's foremost entrepreneurs. Now it's the turn of three corporate leaders in mega agencies to define their leadership style and imperatives. And while you'd expect a contrast, it's not always in the areas you'd expect. STARRING... - Bob Skolnick, CEO, Synovate North America (http://www.synovate.com). - Lorna Walters, CEO, Research International USA (http://www.research-int.com). - Phyllis Macfarlane, Head, GfK NOP Custom (http://www.gfknop.co.uk). - Simon Chadwick, partner, Cambiar (http://www.consultcambiar.com) and gravitas (http://www.gravitas-partners.com) (Host). Get more podcasts in this series @ http://www.researchtalk.co.uk/leadership. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [22m37s]----- 00m00s Intro. 01m21s Most important qualities in large agency leaders. 03m27s The value of passion in corporate leadership. 05m11s Dealing with change - corporate restructuring, being sold. 06m22s The challenge of employee transparency and mission evangelism. 07m00s Decision-making autonomy. 08m03s Leadership skills and development. 09m42s Identifying future leaders. 11m46s Leadership development: grow internally vs. bring in new blood? 12m41s Best growth strategy: organic vs. acquisitions? 15m38s Leadership legacy for each guest. 17m21s Leadership heroes. -----NOTABLE MENTIONS----- Adrian Chedore (Synovate). Ambiguity. Billie Jean King. Congressman Maurice Udell. Eric Salama (Kantar). Kimberly Till (TNS). Kit Molloy. Michael Jordan. Moses. Nelson Mandela. Oliver Cromwell. Paradox. Passion in leadership. Philip Barnard. Second Life. Senator Barack Obama. Social networks. Synovate Rap video. Tiger woods. Tony Cowling (TNS). TRU (Teenage Research Unlimited). Warren Buffett. Web 2.0. Xerox. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Steffen Coonan, The Blue Mile and Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to KD Consulting (http://www.kdconsulting.co.uk) for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the outro. 0
Congress preCast 02: Future Talent - Spe Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. CAUTION: We apologise for the below par audio quality. -----PODCAST----- In the second of three preCasts ahead of this year's Berlin-based Congress event, well known industry figure David (DVL) Smith chats with Orange's Nick Bonney and Cram International's Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress. STARRING... - David (DVL) Smith, Director, DVL Smith Group (http://www.dvlsmithgroup.com). - Nick Bonney, Head of Market Insight, Orange (http://www.orange.com). - Peter Cooper, Chairman and CEO, Cram International (http://www.craminternational.com). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [13m29s]----- 00m00s Intro. 00m40s Research purity vs. the new creativity. 02m54s The challenge of clientside information overload. 03m28s Researcher skills in the new paradigm. 05m19s Orange and the challenge of integrating output from the research, analytics and competitor intelligence teams. 06m30s Orange: technical specialists preferred over multi-skilled generalists. 08m06s Recruitment tip: delve into the background of candidate's parents. 08m57s The need for (more) commercially aware researchers - particularly in the larger quant. agencies. 10m17s Is traditional research interviewing now redundant in an era of more conversational techniques? 11m23s Orange: the tension between being consumer- and profits-driven. -----NOTABLE MENTIONS----- Bayesian theory. Fuzzy logic. Ginny Valentine. Grounded theory. Psychology of intuition. Semiotics. Skills. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
Congress preCast 01: Excellence in Inno Brought to you by ESOMAR's 2007 Congress Event in Berlin. Visit www.esomar.org for more details. -----PODCAST----- In the first of three preCasts ahead of this year's Congress event in Berlin, contrarian Mark Earls, a speaker at the event, hosts a roundtable to talk about recent innovation breakthroughs. Joining Mark are four other speakers including David Penn who's a fan of neuroscience, Unilever's Jaroslav Cir who's into ethnography and semiotics, and Phillip De Wulf and Emmanuel Verhagen who believe that mobiles and the mobile internet have the power to completely change the way brands think about research. Powerful stuff. STARRING... - David Penn, MD, Conquest Research (http://www.conquestuk.com). - Emmanuel Verhagen, Leading Fellow, Psilogy (http://www.psilogy.com). - Jaroslav Cir, Consumer Market Insights director, Rexona (http://www.unilever.com). - Mark Earls, Author and Herdmeister, Herd Consulting (http://herd.typepad.com) (Host). - Philip De Wulf, Leading Fellow, Psilogy (http://www.psilogy.com). Get more podcasts in this series @ http://www.researchtalk.co.uk/esomar. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [20m42s]----- 00m00s Intro. 01m07s The shift to measuring emotion. 03m14s Mobile phones: the ultimate device for live journalling. 05m06s Online storytelling: people do give rich feedback. 05m33s Non verbal questionnaires, co-creation. 06m22s Rexona: creating an expert social community around a blog ("Window on Women"). 07m03s Creating meaning. 07m44s Brands shouldn't try to have a peer-to-peer relationship with consumers. 08m51s Is the success of Dove's 'campaign for real beauty' down to co-creation? 10m10s The mobile intenet will mark a sea change in tracking consumer needs and behaviour. 10m37s Technology needs to become so intuitive that you forget it's there. 11m32s Behavioural sciences, and not just technology, are stimulating research innovation. 11m51s Ethnography and semiotics deliver much more understanding. 13m14s Ethnography's rising popularity linked to the increasing power of retail chains. 13m43s Trend: people are less likely to invite researchers into their homes. 14m57s Semiotics needs to be balanced by other approaches. 15m47s The future of innovation. 16m54s Most innovation is coming from the smaller research and advertising agencies, and creative individuals. 18m12s Advertising/communications research is falling behind. 18m55s The future is...openness, more creativity, working with more interesting people, being people centric. -----NOTABLE MENTIONS----- Anthropology. Blogs. Co-creation. Douglas Adams. Dove. dunnhumby. Ethnography. Hitchhikers Guide to the Galaxy. Mobile phones. Neuroscience. Proctor and Gamble. Semiotics. Sigmund Freud. Social media. Tesco. Unilever. Victor Frankl. YouTube. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
019: Dyson: The Engineer's Marketer Podcast brought to you by: MrWeb.com - the global source for daily research news and jobs. STARRING... - Iain Carruthers, author, Great Brand Stories - Dyson (http://www.encounterbusiness.com). - John Kearon, Chief Juicer, BrainJuicer (http://www.brainjuicer.com) (host). -----PODCAST----- Sir James Dyson is one of John Kearon's heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain's managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you've heard this, dive into the book: Great Brand Stories: Dyson. Listen to other podcasts featuring John (http://www.researchtalk.co.uk/rt/index.php?s=John+Kearon). -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [33m09s]----- 00m00s Intro. 01m35s Genesis of the biography. 02m28s Dyson, an engineer shaped by a bygone era. 03m03s A self-confessed misfit. 03m51s The consumate marketer. 05m44s The productive narcissist. 08m31s Working with Dyson. 11m48s Meeting Dyson. 12m58s Evaluating new inventions. 15m01s The washing machine that didn't succeed. 15m19s The killer Dyson experience. 16m28s The see-through housing: vanity or functional? 17m53s Different markets, different perceptions of Dyson. 19m50s Failure is essential - "the heroes journey". 21m28s David vs Goliath battles. 22m07s Dyson's current motivations. 24m00s The Dyson School - beyond philanthropy. 24m53s Engineering depth vs. marketing superficiality. 27m59s Defying collective wisdom - the Airblade. 29m14s Iain's advice to Sir James. 30m18s Dyson: soulness advertising, but products that inspire emotion. 31m19s Who to battle when you're now the Goliath. 31m46s The recipe for entrepreneurial success. -----NOTABLE MENTIONS----- Apple. Brunel. Edison. Entrepreneurism. Innovation. Mark Earls. Martin McCourt (Dyson). Russell Davies. Spinning Jenny. Steve Jobs. Will Whitehorn (Virgin). -----QUOTES----- See www.researchtalk.co.uk -----MUSIC----- Music courtesy of Theatrimus and The Blue Mile from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to MrWeb.com for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
GfK NOP BrandCast 001: Ethical Branding STARRING... - Chris Davis, MD Brand Strategy, GfK NOP (www.gfk.com) (Host). - Julia Hailes MBE, Sustainability consultant (www.juliahailes.com), and author, "The New Green Consumer Guide" (www.newgreenconsumer.com). - Zoe Morgan, Director of Marketing, Co-Op Group (www.co-op.co.uk). -----PODCAST----- "Ethical brands are growing at twice the rate of their non-ethical counterparts." (Chris Davis). There’s sooooooo much talk and excitement over ethical brands and branding these days. In fact, fewer and fewer conversations seem to be able to avoid the issue And as Dave Cobban mentioned in an earlier podcast, the FTSE 4 Good Index seems to be outpacing its mainstream counterpart, suggesting that ethically-driven brands and enterprises are actually very good business In this, the first of a series of BrandCasts produced for Gfk NOP, Chris Davis hosts an engaging discussion on the issues involved in creating and sustaining ethical brands. He’s joined by sustainability consultant and best-selling author Julia Hailes MBE, and Zoe Morgan from Co-Op, 2007 winner of the most ethical UK brand gong This podcast was commissioned and the content driven by GfK NOP. We have featured it because of it’s value and the fact that ResearchTalk had editorial control over the editing -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [21m05s]----- 00m00s Intro. 00m58s 2006 - the year the world woke up to climate change. 01m20s What is ethical branding? 02m35s Growing consumer scepticism. 03m21s The shift towards transparency and traceability. 04m17s Managing complexity and conflict in ethical brand decisions. 05m56s Additional benefits of trusted brands. 06m23s Co-op's approach to communicating their ethical decisions. 07m44s Choice editing - deciding not to sell certain products. 08m57s Empowering consumers with information on the impact of their choices. 09m49s What brand owners should do. 11m24s Is a new business model emerging? 12m31s What Toyota learned after the initial failure of the Prius. 13m14s Merits of a targeted rather shotgun approach. 14m27s Ethical branding challenges the Milton Friedman view of good business practice. 15m33s Regulation vs. market forces. 17m13s Identifying authentic brands. 17m34s The role of the internet. 18m54s The effectiveness of labelling schemes. -----NOTABLE MENTIONS----- Authenticity. BP. Choice editing. Climate change. Co Op. Embedded carbon. Exxon Valdez. Fairtrade. Green issues. Greenpeace. LinPak. Local sourcing. Marks & Spencer. McDonald's. Milton Friedman. Naomi Klein. New Zealand lamb. Organic. Prius. Tesco. Toyota. Transparency. Wal Mart. "New Green Consumer Guide" (Julia Hailes). "The Corporation". -----QUOTES----- See www.researchtalk.co.uk -----MUSIC----- Music courtesy of Steffen Coonan from the Podsafe Music Network (http://music.podshow.com). 0
DRNO 037: The Shift from Advertising to Dave Cobban, Wieden+Kennedy Amsterdam. DRNO's EarPiece for w/c Jun 4, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Dave Cobban, Planning Director at Wieden+Kennedy Amsterdam (http://www.wk.com), on the shift from traditional one-way advertising that speaks to consumers, to ongoing conversations and true engagement. Recorded at the recent ESOMAR Consumer Insights conference. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
EventTalk 020: Can we Agree what an Insi An Insight is..."A consumer truth that hasn't previously been articulated..." (Sue Frost) STARRING... - Johannes Hartmann, VP Consumer & Market Insights, Unilever Foods. - Peter Laybourne, Chairman, Fathom International. - Sue Frost, Director, Big Green Door. -----PODCAST----- Recorded @ ESOMAR Consumer Insights '07. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [12m52s]----- 00m00s Intro. 00m46s The definition of 'insight'. 01m44s Setting the bar high. 02m07s Spotting insights. 02m40s How can most agencies claim to provide insights when they are so rare? 03m57s How often do clients want insights from agencies? 04m49s Deciding whether a piece of research is likely to deliver insights. 05m40s The need for partnership between clients and agencies. 06m43s Courage - 'you have to be brave'. 07m14s The need for training, role models and intuition. 08m47s Intuition needs to be traceable back to behaviour. 09m40s Johannes: it's about consciousness and trust. 10m36s Insights should trigger an instant emotional response. 11m00s Measuring the impact of insights. 11m34s Using training, intuition and experience. 12m00s The panel's call of action to the sector. -----NOTABLE MENTIONS----- Authenticity. Consumer insights. Diageo. GfK. NOP. Research International. Wendy Gordon. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
DRNO 036: Moving Down the.Food Chain Mike Sherman, Synovate. DRNO's EarPiece for w/c May 7, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Mike Sherman, Synovate's (http://www.synovate.com) Executive Director Consumer Insights (Asia Pacific), on why he switched from management consultancy to research, and on the viral phenomenon that is the 'Synovate Rap' video. Recorded at the recent ESOMAR Consumer Insights conference.. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
DRNO 034: Recruitment Consolidates Andrew Swift, Price Jamieson. DRNO's EarPiece for w/c May 7, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Andrew Swift, MD of UK marketing services recruiters Price Jamieson (http://www.pricejam.com), on why he and fellow owner Ann Jamieson decided to sell to US-based Aquent (http://www.aquent.com), a global force in marketing and communications recruitment and related services. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
018: The Future of TV Podcast brought to you by: MrWeb.com - the global source for daily research news and jobs. STARRING... - Beverly Clarke, Associate Director, Virgin Media (http://www.virginmedia.com). - Fiona Blades, Managing Partner, MESH Planning (http://www.meshplanning.com) (host). - John Griffiths, Planning Above and Beyond (http://www.planningaboveandbeyond.com). - Lee McEwan, Director of Research Services, Leo Burnett (http://www.leoburnett.co.uk). -----PODCAST----- Four seasoned 'planners' discuss major developments in online and consumer generated media as attention shifts from conventional to PC-based viewing and interaction. The panel represents a diverse range of opinion and expertise from host Fiona Blades, a planner by background and now head of her own research firm, the omnipresent planner John Griffiths, ad. agency research head Lee McEwan, and senior researcher Beverly Clarke who works for one of the UK's largest and newest media groups, Virgin Media. Listen to other podcasts featuring Fiona (http://www.researchtalk.co.uk/rt/index.php?s=Fiona+Blades) and John (http://www.researchtalk.co.uk/rt/index.php?s=John+Griffiths). -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [24m43s]----- 00m00s Intro. 01m06s The changing nature of content creation. 01m59s The motivations behind people creating their own content? 02m50s The differences between CGC and MSM (mainstream media/broadcasters) and why they don't compete. 04m20s Watercooler chat and people expressing themselves with copyright material. 05m32s Some broadcasters are openly sharing their content, to some acclaim. 06m28s Broadcasters: the shift from being an opinion former/agenda setter to being a conversation host. 06m45s How advertising needs to change. 07m55s The arrival of Martini TV. 08m50s Better integrating brands into programming. 09m52s Branded content. 12m08s The adman speaks: initiatives from Leo Burnett. 13m20s Proctor & Gamble - the innovative client. 13m39s Client-created content and branded utility/services (Adidas, Audi, BA, HP). 16m45s Measuring CGC. 17m38s Interactive TV. 20m01s A generation of increasingly PC-focused multitaskers. 21m14s Could Apple TV edge out the broadcasters? 22m13s HD TV means cosmetic surgery is one of the biggest growth sectors in Hollywood! 23m05s Redefining TV. -----NOTABLE MENTIONS----- Adidas. Audi. Blogs. BMW Films. Branded utility. British Airways. Broadcasting. Business Life magazine. Campaign magazine. Channel 4. Chicken Tonight. Chris Anderson. Consumer generated content (CGC). Conversations. Emily Bell (Media Guardian). Flickr. Google Video. Guy Ritchie. HD TV. Hewlett Packard (HP). Intellivision. Ivan Pollard. Jeremy Beadle. Mike Hall. NBC. Neil Dawson. Ofcom. Podcasting. Proctor & Gamble. Raleigh cycles. Russell Davies. Slingbox. The Guardian. The Long Tail. TiVo. User generated content (UGC). Viral. Vlogging. Washington Post. Word of mouth. X Factor. YouTube. -----MUSIC----- Music courtesy of Theatrimus and The Blue Mile from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to MrWeb.com for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
016: Patrick Barwise - Building the 'Sim STARRING... - Prof. Patrick Barwise, LBS, and author, 'Simply Better' (http://www.simply-better.biz). - Michael Warren, research consultant, (michael.c.warren *at* btinternet *dot* com) (host). -----PODCAST----- "The fact that companies like Toyota and Tesco and Proctor & Gamble in many of its categories have shown that you can in fact keep improving delivery on the basics, shows that it's not just a commodity..." (Patrick Barwise). The renowned marketing Professor Patrick Barwise is a relatively rare animal, an academic with commercial instinct and pragmatism. Here he talks to Michael Warren about the ramifications of his two most recent books, 'Simply Better' (which won the American Marketing Association's 2005 prize for the best recent book in marketing), and one that he is currently writing with the working title: 'Customer Insights - Beyond Market Research'. His ability to cut through marketing myths, hype and meaningless jargon using solid reasoning reinforces his position as one of the industry's most valued thought-leaders. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [16m21s]----- 00m00s Intro. 01m18s Why the basis for 'Simply Better' is controversial. 02m35s Differentiation that matters. 03m53s Is 'Simply Better' now the received wisdom? 04m44s The objectors - Rees and Trout. 06m24s Customers rarely bother to compare all the competing brands, or use all the information available (the lack of economic rationality). 08m32s Beyond 'thinking outside the box'. 10m33s Paddy's new book: 'Customer Insights - Beyond Market Research'. 13m42s Does the new approach mean greater cost? 14m23s Is 'Insight' puffery or something that has substance? -----NOTABLE MENTIONS----- American Marketing Association. Behavioural economics. Harvard Business School Press. Harvard Business School. Insight. Marks and Spencer. Peter Drucker. Proctor & Gamble. Rational economics. Research Now. Sean Meehan. Tesco. Toyota. USP. "Differentiate or Die", by Jack Trout and Richard Rees. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro. 0
DRNO 033: Truth in Advertising Dave Remer and Fernando Miranda MD, Lucid Systems. DRNO's EarPiece for w/c Apr 30, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Dave Remer and Fernando Miranda MD, co-founders and respectively chairman and chief science officer at Lucid Systems (http://www.lucidsystems.com), on how neuroscience will change the way advertising effectiveness is measured and on the buzz they created at the recent ARF conference. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
DRNO 032: Measure This Hafsteinn Már Einarsson, Capacent Research. DRNO's EarPiece for w/c Apr 16, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Hafsteinn Már Einarsson, Director of Market Research Development at Capacent (http://www.capacent.is/), winners of a six year audience measurement contract, on what it took to convince the key TV and radio broadcasters in Iceland to adopt their Arbitron PPM system. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
EventTalk 019: Catching up with Consumer STARRING... - C. Frederic John, Research Leader, MasterCard (http://www.mastercard.com). - Frits Spangenberg, ESOMAR President and founder, Motivaction (http://www.motivaction.nl). - Larry Brownell, Executive Director, MRA (http://www.mra-net.org). - Philip De Wulf, co-founder and partner, The Mission House (http://www.psilogy.com). -----PODCAST----- "Many clients don't even realise there's a problem." (Fred John). Recorded during a world leader meeting, our panel discusses ways to shift MR from a profession that uses closed, carefully controlled methods of data capture to one that cedes control and spends more time listening to people as they air views naturally, and so become more atuned to the new world of consumer self-expression and empowerment. Recorded at the ESOMAR WIN 07 event (http://www.esomar.org). DISCLOSURE: ESOMAR was kind enough to reimburse our travel and accommodation expenses but as usual we maintained full editorial control. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [15m40s]----- 00m00s Intro. 00m40s The curse of declining participation rates. 01m13s Who should be solving the issue? 01m52s Do clients recognise that this is an issue for them? 02m28s Client purchasing managers need educating. 04m02s Consumer behaviour is changing and this is affecting more than just MR. 05m30s Clients are not interested in methodological issues. 07m35s Solutions: client education; become respondent-focused; ceding control. 10m12s What's involved in giving up power and control? 11m09s Overcoming vested interests. 11m58s Web 2.0 and the importance of community-building. 12m49s Will more corporates engage with consumers via blogs? 13m10s Is it time to expand MR's catchment? 14m12s Final thoughts: -----NOTABLE MENTIONS----- Access panels. Blogs. Bulletin boards. CMOR. Dell. Forums. Kim Dedeker (P&G). Microsoft. MySpace. Respondent Participation Summit 2006. Second Life. -----QUOTES----- See www.researchtalk.co.uk. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). -----THANKS----- Thanks to Anna Alu, ESOMAR, for her help in producing this podcast, and to Diane Bowers, CASRO President, and Jo Bowman, freelance media and marketing journalist, for their dulcet tones in the intro and outro. Photos courtesy of Patrice Bondurand. 0
EventTalk 018: Embracing the New Competi STARRING... - Tony Cowling, President, TNS (http://www.tnsofres.com). - Mark Whiting, Director, Marketing Intelligence, Moët Hennessy (http://www.lvmh.com). -----PODCAST----- "If the industry doesn't have an image of being dynamic, of being creative, of moving with the times then the industry won't be able to recruit the right people and it will find that it becomes devalued over time." (Mark Whiting). Recorded during a world leader meeting, Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users. Recorded at the ESOMAR WIN 07 event (http://www.esomar.org). . DISCLOSURE: ResearchTalk's travel and accommodation expenses were reimbursed by ESOMAR but we received no fee for producing this podcast and maintained full editorial control throughout. -----THANKS----- A big thanks to Tony, Mark, and Anna Alu (ESOMAR) for their contribution/help in producing these podcasts. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [12m00s]----- 00m00s Intro. 00m29s MR is barely growing. 01m08s Clientside shifts. 01m39s Should the definition of a MR firm be expanded? 02m22s New sources of business intelligence and inspiration (data mining, neuroscience, philosophers, art experts). 03m54s Conventional research is not sufficiently inspiring. 05m09s Researchers needs to become more specialist. 06m15s A fundamental shift in the way researchers are hired and trained. 06m46s Consumers and marketing have changed. 07m31s Redefining MR by clientside spend. 08m32s The need for innovation and entrepreneurism. 09m30s Can researchers really inspire? 10m28s The debate has started... -----NOTABLE MENTIONS----- Co-creation. Competition. comScore. Data mining. dunnhumby. Experian. Forums. Industry growth. Innovation. Neuroscience. Tesco Clubcard. User generated content. -----QUOTES----- See www.researchtalk.co.uk -----THANKS----- Thanks to Diane Bowers, CASRO President, and Jo Bowman, freelance media and marketing journalist, for the use of their dulcet tones in the intro and outro. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). 0
DRNO 031: Serving the BBC Jo Hamilton, BBC. DRNO's EarPiece for w/c Apr 2, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Jo Hamilton, the BBC's head of audience measurement (http://www.bbc.co.uk), on some of the qualities they seek in agencies wanting to join their roster (applications deadline: Apr 16th). -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
DRNO 030: Quest for Internet Currency Peter Bowman, JICIMS DRNO's EarPiece for w/c Mar 29, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Peter Bowman, the newly appointed general manager for the joint industry body JICIMS, on his quest to develop a consumer-centric common currency for the internet to help strengthen the medium's appeal to advertisers. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
DRNO 029: Looking for Real Growth? Michael P. Connors, Information Services Group DRNO's EarPiece for w/c Mar 12, 2007 (www.mrweb.com/earpiece). -----PODCAST----- Michael P. Connors, Chairman & CEO, Information Services Group (http://www.informationsg.com) on the $260m burning a hole in his pocket and how he intends to spend it within the wider $130bn+ information services sector. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
SkillsTalk 004: SmallBizPod - Selling -----PODCAST----- STARRING... - Mike O’Hara and Greg Grimer, Cold Calling Podcast, (http://www.coldcallingpodcast.com) - Alex Bellinger, SmallBizPod (http://www.smallbizpod.co.uk) (Host). Part of an occasional series where we bring you the Best of the Podosphere (BoP). This podcast is part of the excellent and inspirational SmallBizPod series aimed at small businesses (actually, much of their content is pretty useful to businesses of any size). In this episode, smooth host Alex Bellinger covers the topic of cold calling with specialists Mike O’Hara and Greg Grimer: "Mike and Greg have sold over the phone to corporate customers in Wall Street, so they know a thing or two about how to make a successful sales call." -----FEEDBACK----- Please comment on this podcast: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----THANKS----- Many thanks to Alex for granting us permission to host this podcast. 0
DRNO 028: Current Issues in Online David Day, Lightspeed Research. DRNO's EarPiece for w/c Mar 5, 2007 (www.mrweb.com/earpiece). -----PODCAST----- David Day, CEO Europe for Lightspeed Research (www.http://www.lightspeedresearch.com), on current issues in the online research space such as research quality, skills gaps, and future priorities for expansion. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. 0
Leadership 001: Entreprenurial Leadershi Entrepreneurship: "The satisfaction of building something from nothing" (Gian Fulgoni). STARRING... - Chet Zalesky, founder and President, CMI Solutions (http://www.cmiresearch.com). - Clare Bruce, founder and CEO, Nunwood Consulting (http://www.nunwood.com). - Gian Fulgoni, co-founder and Chairman, comScore Networks (http://www.comscore.com). - Simon Chadwick, partner, Cambiar (http://www.consultcambiar.com) and gravitas (http://www.gravitas-partners.com) (Host). Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success is not far behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time - Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [21m34s]----- 00m00s Intro. 01m12s What makes an entrepreneur? 02m19s Starting a business through frustration. 03m11s The satisfaction of building something from nothing. 03m24s Entrepreneurial DNA. 04m35s Are entrepreneurs driven by passion? 06m37s Self belief and battling naysayers. 07m51s "What on earth am I doing!". 09m10s How the founder's role changes ("[over time] the justification for me becomes less obvious"). 10m43s The initial vision. 11m46s Change as a friend of the entrepreneur. 12m22s Becoming personally involved in hiring. 13m00s Giving staff a stake in the business. 13m58s Leaving the business and passing the torch. 14m44s Retaining creativity by investing in startups. 16m39s Inspirational hereos and role models. 19m58s Is MR naturally entrepreneurial? -----NOTABLE MENTIONS----- ACNielsen. Atari. Commodore. Donald Trump. Dotcom boom and bust. Dr. Alfred A. Kuehn (founder, Management Science Associates). Entreprenurism. IRI. John Malec (founder, IRI). Keller Fay. Management Science Associates. Margaret Thatcher. Venture capitalism. Winston Churchill. Yesmail. -----QUOTES----- See www.researchtalk.co.uk -----THANKS----- Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the intro and outro. -----MUSIC----- Music courtesy of Steffen Coonan and Theatrimus from the Podsafe Music Network (http://music.podshow.com). 0
EventTalk 017: Andy Dexter - New Biz Mod -----PODCAST----- "Once you go down a road strategically, you end up in a what you may call a path-dependent position...which then leads you down a path of development from which it's very difficult to turn back" (Andy Dexter). STARRING... - Andy Dexter, founder and Managing Partner, Truth Consulting (http://www.truth.ms). - Steve Wills, co-founder and MD, Customer Insight Solutions (http://www.cisolutions.co.uk) (Host). In this, the final podcast in the run up to the BIG Conference (http://www.bigconference.org), Andy Dexter makes the case to Steve Wills for a pure consultancy that focuses completely on insight. But while he makes a persuasive case, can he convince Steve that he has thought through the many issues surrounding talent? Listen to find out. If you're interested in learning more about the BIG conference then visit http://www.bigconference.org, or indeed visit http://www.researchtalk.co.uk/big where a link is provided. -----THANKS----- A huge thanks to Steve, Andy, and to Ruth McNeil (http://www.response-website.com) for their help in producing these podcasts. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [15m28s]----- 00m00s Intro. 00m43s What is Truth Consulting doing that's new? 01m37s Why couldn't Andy do this in his previous, larger organisation? 02m45s Is MR ripe for change? 03m14s Agencies that provide true insight can't also be data collectors. 04m01s Is the aim to compete with management consultancies. 04m47s The good and bad about being in a listed group. 05m35s Fragmentation. 07m11s Will insight consultants be able to deal with more than just research data? 08m03s Attracting and retaining quality talent. 09m37s Changes in clientside insight teams. 10m21s Where within client organisations should the 'Insight' function live? 11m31s Clients are frustrated with the lack of researcher enthusiasm at the end of studies. 12m19s Clients are learning to ask for something different to promote change. 12m52s Andy's paper at BIG. 14m43s Andy's future ambitions. -----NOTABLE MENTIONS----- Allan Leighton. Compaq. Consultancy. Customer Insight Forum. David Smith (DVL Smith). Dell. GMI. IBM. Industry consolidation. Insight. Jorge Garcia Gonzalez. Management consultancy. Managing talent. McKinsey. Research Now. RoI. Simon Chadwick. -----QUOTES----- "The world 'industry' is freighted with quite a lot of connotations...it by no means captures the whole of the market research sector." -----THANKS----- Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the intro and outro. -----MUSIC----- Music courtesy of Theatrimus from the Podsafe Music Network (http://music.podshow.com). 0
EventTalk 016: Ray Poynter, B2B 2.0 -----PODCAST----- "Businesses have a reluctance to use services that are free because it doesn't fit their mindset" (Ray Poynter). STARRING... - Ray Poynter, The Future Place (http://thefutureplace.typepad.com). - Phyllis Macfarlane, Head, Gfk NOP Custom (http://www.gfknop.co.uk) (Host). In the first of two podcasts in the run up to the BIG Conference in May 2007, Phyllis Macfarlane and Ray Poynter take a comprehensive look at how web 2.0 tools and techniques can be used to improve B2B research. They also talk about the obvious cultural and organisational issues that such changes invariably bring up. AUDIO QUALITY: We apologise in advance for the below-par audio quality and hope that the quality of the content makes up for this. If you're interested in learning more about the BIG conference then visit http://www.bigconference.org, or indeed visit http://www.researchtalk.co.uk/big where a link is provided. -----THANKS----- A huge thanks to Phyllis, Ray, and to Ruth McNeil (http://www.response-website.com) for their help in producing these podcasts. -----FEEDBACK----- Please comment on our podcasts: letmetalk *at* gmail *dot* com or call +44(0)7092 074262. -----TIMELINE [17m17s]----- 00m00s Intro. 00m42s Clients need to get more involved in studies. 01m37s It's do or die for researchers - a threat, but also an opportunity. 02m45s New web 2.0 approaches. 04m13s A consumer-driven phenomenon. 04m51s Businesses are reluctant to use 'free' services they can't control. 05m57s Co-creation (Boeing, Nortel, Wikis). 08m18s "It's threatening, enabling, an